For organisers
Get your dance events in front of more dancers — free, forever
Active Scene is a free discovery platform for social dance — salsa, bachata, kizomba, urban kiz, tango, zouk and more — across the UK, the US, Europe and beyond. Dancers come here to find their next class, social or festival. List yours, and they'll find you on Google, subscribe to your calendar in one tap, and discover you through their AI assistant. Your page works as a Linktree link, a calendar feed, and a QR-code destination — all from one URL.
Why we built this
Dancing is genuinely life-changing — it brings people together, improves wellbeing, and builds the kind of in-person community that's hard to find anywhere else. Our mission is to grow the global dance scene: to connect the communities that already exist, help new dancers find their way in, and set the standards that keep dance welcoming and safe for everyone.
Every organiser we list is part of that mission. When you list with us, you're helping more people find dance — not just your classes, but the whole scene.
Teach privately too? You can add a teacher profile to the same account — dancers find you for lessons as well as events. List yourself as a teacher →
Why list with us
- In your dancers' phone calendar — automatically. Dancers tap once on your page, and your events live in their Apple Calendar, Google Calendar or Outlook forever. When you publish a new class, social or festival, it appears in their calendar automatically — no app required, no signup, no need for them to keep checking. This is the single most powerful thing you can give your dancers: persistent attention without being annoying.
- Designed to live in your Instagram bio. Your Active Scene page works as a link-in-bio destination — Linktree, Beacons, Stan, or just your IG bio's single link slot. Dancers tap, land on your page, see your full schedule and venues, and can subscribe to your calendar. Your portal has a share kit with a downloadable QR code and a branded share image you can drop into Stories or print on flyers — set up in 60 seconds.
- You're already on Google. Active Scene ranks for the searches dancers actually run — “salsa Manchester”, “bachata London Friday”, “kizomba near me”. Your events ride on that, on the city, style and organiser pages dancers land on.
- You don't need a website. Run your school or party series from Instagram and WhatsApp? Active Scene is your website — a real, indexable page with your bio, your venues, your events, and links straight back to your socials. Many dancers don't use Instagram at all; this is how they find you.
- You're discoverable by AI. When dancers ask Claude, ChatGPT or Siri “what's on tonight near me?”, we're becoming the source those assistants pull from. Listing here puts you in front of the next generation of search — not just Google's.
- You stay in control, and we send traffic to you. Claim your page and you decide what it says, which events appear, and how your brand looks. Every event links straight back to your own booking page, site or socials — we're a signpost, never a middleman.
- Show your scene with photos and video. Add up to 3 photos and 2 short videos to your profile, and a 30-second teaser to each event — your space, a class moment, the vibe of your social. Dancers tap a photo to open it full-screen, swipe between them like a phone gallery, and see who they're walking into before they book.
Where Active Scene shows your events
When you publish an event with us, it appears in five places:
- On the Active Scene site itself— the homepage, your city page, your style page, your organiser page, and the festival index if it's a festival.
- On Google — indexed, ranked, and surfaced for city + style queries.
- In dancers' calendar apps — anyone who subscribes to your organiser page sees your events directly in Apple / Google / Outlook calendar.
- To AI assistants and agentic search— via structured data and our official AI integration, so when dancers ask AI “find me a bachata social this Friday”, your event is in the answer.
- In dancers' Instagram bio link trees — your Active Scene page becomes a link-in-bio destination you add to your own Linktree, Beacons or IG profile. A free, perpetual, ambient marketing surface that sends dancers straight to your schedule.
A community that takes safety seriously
Active Scene lists organisers who run welcoming, respectful events. That standard matters — it's a meaningful part of why dancers trust the directory. By being listed, you're part of a community that takes safety, consent and inclusion seriously.
Our Acceptable Use Policy spells out what we expect — short, clear, no surprises.
Already on Active Scene? Claim your page
To stay comprehensive for dancers, we build listings automatically from organisers' public websites, Facebook and Instagram. So you may already have a page here — with some of your events on it — before you've ever signed up.
When you claim that page, it becomes yours: from then on, you manage your events, and we stop adding or editing them automatically. Your version always wins. If something we listed is wrong, claiming is the fastest way to fix it (or email us any time and we'll remove it — no questions asked).
Look for the “Are you …? Claim this page” banner on your organiser page, or just start below.
How it works
- Sign in with your email — we send a magic link, no password to remember.
- Claim your existing page or create a new one in a couple of minutes. Tell us enough to verify you run the organisation.
- We review it — usually within a day or two — to keep the directory trustworthy.
- Manage your own events — add weekly classes and socials (with recurrence) and one-off workshops and festivals, edit your profile, and add your logo and flyers.
Share your Active Scene page
Your Active Scene page becomes useful the moment you share it. We've built the share kit (in your portal at activescene.org/portal/share) so you can do this in 60 seconds, three ways:
- Add it to your Linktree, Beacons or IG bio. Three suggested phrases live in your portal — pick the one that fits your voice and paste the URL. Dancers tapping it land on your full schedule and can subscribe to your calendar in one tap.
- Drop the QR code on print flyers, studio posters or business cards. Anyone with a phone camera scans it and lands on your page. We generate it in SVG and PNG, so it scales to any size.
- Share the branded image to Instagram Stories. Your portal has a 1080×1080 PNG with your logo, page URL and QR code, ready to post.
Or just send the link in a WhatsApp group: “You can now subscribe to all our events in your phone calendar — link below.” Dancers do the rest.
What it costs
The portal — claiming your page, your profile, and creating and managing your events — is free, and stays free.
Later we'll add optional paid extras like promoted placements and listing analytics. They'll be clearly marked and entirely optional — and they never buy better editorial treatment (see our disclosures).
Ready to reach more dancers?
Claim your page or add your organisation — it takes a few minutes and it's free. Then use the share kit to drop us into your Linktree the same day.
Get started →Operated by Troc Studio Ltd · 45 Albemarle Street, 3rd Floor, Mayfair, London W1S 4JL, UK · Company no. 17244336 · Registered in England & Wales
